Command Attention...

...Enforce Impressions

DESIGN TIP 2:

It is important to appeal to consumers' emotions when crafting marketing messages. Think about how you feel when you hear marketing messages and how those feelings affect your own buying decisions. Just like you're moved to action by an emotional response to marketing messages, so are all consumers.


Your designs & signage should accomplish two goals: 1. It should make consumers feel something, and

2. It should make them act on those feelings.


There are many emotional triggers that you can use to evoke feelings among your target audience and move them to action through your marketing messages. People see a lot of marketing messages every day, so you have to give them a reason to digest yours by making them feel something when they see or hear it.

Signage 101: Your signage is your voice on the street. It communicates with passing pedestrians and motorists. It convinces them to come through your doors and do business with you.

 

Did you know:

- Signage is the least expensive, yet most effective form of advertising.
- Signage can be responsible for half of your customers - that's right 50%.
- Signage is so important that without it your business may not qualify for financing.
- Signage is an investment that will pay a return many times over.
- A well-designed, well-placed sign can generate huge profits, especially when part of an overall marketing strategy.

Signage can no longer be an afterthought. Businesses can no longer afford to just throw up some plywood with painted letters. In order to compete in today's competitive marketplace, you must think of your sign as a sophisticated, powerful marketing tool. It should work for you 24 hours a day, 7 days a week, 365 days a year, creating the first impression of your business, telling people who you are, where you are, and what you offer.

REMEMBER: To fully realize the potential earnings of signage, you must look at signage, not just as a way of marking the business, but also as a way of MARKETING the business. At a minimum, your signage should attract new customers, brand the business, and create sales.

Our Graphic Design Services include:
- Custom Logos
- Custom Art & Illustrations
- Apparel Art
- Sign Layouts
- Business Cards
- Brochures
- Decals
- Vehicle Graphics

In addition to, and most times in conjunction with our design services, we offer the following products:
- Signs:
  - Standard
  - Multi-Dimensional
  - Illuminated
  - Dimensional Letters
  - Real Estate / Yard Signs 
- Banners
- Vehicle:
  - Lettering
  - Graphics
  - Magnetics
- Vinyl Lettering
- Decals
- Labels
- Window Clings
- Apparel
- Business Cards
- Brochures
- Recreational vehicle registration numbers and Graphics
- And much more


At Boss Design we are dedicated to providing premier customer service while offering you professional marketing solutions that effectively promote your company. We encourage your inquiries and look forward to the opportunity of working with you. Please contact us for a free estimate today!
VINYL GRAPHICS

SIGNS
VEHICLE GRAPHICS